Image: Famri.org In 1963, the marketing division of the R.J Reynolds Tobacco Company proposed the idea of providing free samples of its cigarettes at 50 military bases and 15 airlines, with personalized branding
Similarly, Kool cigarettes were distributed under a van program that Brown & Williamsons in-house communications described as a way to maintain media dominance among blacks and which specifically targeted housing projects, clubs, community organizations and events where Kools black young adult target congregate. Branded events were the logical, cynical next step, and they stretched across the 1970s to the 1990s
That's about a third of the city's Black residents, said Columbus City Councilwoman Shayla Favor
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